Shelley Morecroft

A Petite Fashion Blog.

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Blogger Ambassadorships - Underminding a bloggers value or a killer marketing strategy? 

In the past few weeks, I've noticed a few bloggers talk negatively about certain brand ambassadorships on Twitter and it got me thinking. I have recently been picked as one of Boux Avenue's brand ambassadors and their contract was standard and amazing. No loopholes and they value me and my work, which is the most important factor in an ongoing partnership. It's the kind of ambassadorship that I could only dream of having; it inspires me to create beautiful content and strengthened the belief I have in my own work.

However, the issue I have is when brands don't value our work. When they expect a ridiculous amount of content each month for little or no payment or just a few products in exchange. When bloggers agree to these Terms and Conditions they shape a path that will make it impossible for bloggers to be taken seriously. Don't be so naive, read the small print or ask a friend to read over it. Partnerships like these won't help you, all you do is give the brand content they can use for free. They will use your images to promote their products for FREE; images that should cost them. We have an amazing community that is supportive and hard-working, don't undermine us. Every time a blogger accepts a low offer they will prove to the brand that they don't have to change their proposal. It doesn't matter to them if one person turns it down as they will find someone else who hasn't yet understood the meaning of value.

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Blogger Ambassadorships if done right can be a killer strategy to get your brand out there with fantastic content; if a brand respects our work both parties will benefit from it. New Look, for example, has an amazing ambassador programme. They not only pay their influencers but also give them vouchers every month to purchase their own clothes. They let the influencer have the creative freedom. Accepting a bad proposal reflects badly on every blogger; it decreases the value for us all as we are one community.

Work hard and wait for the good offers, don't sell yourself out. 


Dress: Shein
Earrings: similar H and M





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Designer Dupes - To dupe or not to dupe? 

We can't escape from runway fashion trends. Everything we wear has been inspired by a trend from Fashion Week; it's what gives high-street brands the inspiration. Not everyone can splurge money on stuff like there is no tomorrow as well. Dupes are therefore great for those who don't have that spare cash for a £1000 bag; your girl gotta eat and pay bills first too. Also, instead of one or two mega expensive designer bag, I rather have 20 to mix things up a bit. However, the main issue with dupes is when they are no longer a look-a-like but more a cheap copy of the real deal; I do get that. But places like Zara and Mango, for example, have mastered the art of the perfect dupes; taking note from the big once and putting their own twists on it; so why not follow the trend of the dupe?


Dupes here, Dupes there, Dupes everywhere - where can I find one? BELOW are my favourites. 



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Designer: Paying for the name or the quality?
Dupes: An affordable way to follow trends or stealing someone's design?
Fake: A cheap knock off pretending to be the real deal or another word for the Dupe?


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Why I buy Dupes

A fake is a replica pretending to the real deal, a dupe has similar features to the designer product but doesn't claim to be said designer product. I think we can all agree on the fact that we would all buy designer products if we had the spare cash, but we don't all have that. Not everyone has rich parents or a well-paid job in their early twenties or even in their forties. I would love to buy myself a Chanel Bag, but why would I now use up all my savings for a bag? That's not being a responsible adult but rather an idiot. I rather have dupes until I can invest in a designer bag; until I have that job of my dreams. Right now I'm happy with my Gucci Dionysus dupe bag from Primark - people look at it and now it's not Gucci, but they still compliment how inspired it is by Gucci.

Did you know that Diesel Jeans are made in the same factory as other high-street brands? With Diesel, you pay for the name, not quality. Just to give you something to think about. 


Designer prices don't always mean designer quality. There are so many similar versions, or dupes, to the big once and there should be no shame in buying and showcasing them (Different story of course if you pretend it's the real one, I'm all against fakes/replicas). 


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I would love to know your thoughts on this topics; do you buy dupes and if not, why? If you do, please show me all of them - Tweet me @shelleymorec https://twitter.com/ShelleyMorec

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Outfit Details

Dress: Missguided
Shoes: JustFab






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PR Disclaimer: I use rewardstyle, read here how it works. This post was written in collaboration with Just Fab in exchange for the shoes, however, all my views are my own. 

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City Chic with Paul's Boutique and the issues with being the 'relatable blogger'


London is a beautiful city that has so much to offer; from great lunch spots to the famous Oxford Circus Street. Living in such an amazing city calls for the ultimate casual-chic look to match the vibe of the city - for me, that means jeans, a cute top and a nice bag for all my belongings. Speaking of which, Paul's Boutique has had a massive re-design of their brand in the past few years. They are now the perfect destination for sophisticated and chic bag designs.

Personally? Every blogger needs this bag, due to the design and the size - it's the perfect blogger camera! It's big enough to fit your DSLR or MAC and probably both at the same time, to be honest. Whilst also having enough space for other belongings such as a wallet and your travel makeup kit. Despite the size, it's the design just stunning? It also comes in 2 smaller versions and different colours, how perfect right??


Buy the bag here and get 10% off with your first purchase. 


Shop my favourite Paul's Boutique Bag's here:


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Being a relatable Blogger 

Every blogger will question themselves whether or not they are 'the relatable one'. It's what we all aim for, but what really makes us relatable? For me it's being honest, trustworthy and being me to 100% - I want the online and offline me to be the same. However, everyone has a different idea of what makes us relatable of course, but the main issue I have come across is when people never re-wear clothes. I often see this on Instagram - people will be talking about their favourite new jacket and then you never see it again. For me, it's not authentic to constantly showcase new clothes on my Instagram. I'm a student and only in my twenties, it doesn't seem realistic if I wear new clothes every single day and then forget about them in my wardrobe. I have my favourite key-pieces which I will always restyle. I love to showcase how I can style a cardigan differently; it makes us a bit more 'human' in a way? Now I'm not judging people who do wear different things all the time; I just personally find it hard to connect with them.

When I buy a new jacket or pair of shoes that I love, you will see it more often on my Instagram just styled differently. It's all about combining new and old. In this case, combining old jeans with a cardigan and a new bag - it's different to what I styled the jeans with before so it will have a different effect whilst showing how differently you can style pieces. 


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Outfit Details

Top: Forever 21
Jeans: River Island
Cardigan: Primark
Necklace: Ted Baker
Belt: Gucci
Bag: Paul's Boutique





Follow me: Instagram - Twitter Facebook 


PR Disclaimer: I use rewardstyle, read here how it works. This post was written in collaboration with Pauls' Boutique in exchange for the bag. However, all my views are my own. The necklace was gifted to me via Jewellery4
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Rude or just direct? - I'm not rude, just up front

I recently read an article on the '10 rudest country' and surprise, surprise Germany came fourth and the UK third. Funny considering that at least once a week a British person calls me rude for speaking the truth; don't ask me what I think of your new skirt if you are not prepared to take an 'I don't like it'.   I'm a very honest and direct person, a trait very common for German nationals. Telling you that I don't like your outfit is not rude, it's honest, so why call me rude for answering your question truthfully? I'm not writing this after one person called me rude for saying I don't like her skirt; I'm writing this because there is that misconception of rude Germans and because people tell me that I shouldn't be 'so rude' on a regular basis. Every culture has rude people, every culture is different but calling me rude for not sugar coating everything doesn't make me a bad or impolite person. 


Shop my favourite polka dot dresses: 




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The difference between rude and direct

I've been in the UK for 6 years now and yet I still have to explain myself. People asking me to change my ways. Funny story actually, I knew this girl at Uni who was as sensitive as a basket of kittens and asked me to change my directness. Ehm, excuse me? Why should I change myself if you could simply do the same? I get that not everyone will get along and we can't all be friends, but people telling me that I'm rude is just plain rude? 

Being direct and assertive involves being honest and genuine while remaining appropriate, diplomatic and respectful of yourself and others. It is not passive (being a doormat or a wimp), passive-aggressive (indirect communication, like not returning calls or emails hoping somebody gets the hint) or aggressive (being hostile and rude.)

Personally, being direct requires a fair amount of confidence and courage; the courage to be real.

The difference between rude and direct is very simple actually. Rude definition: discourteous or impolite, especially in a deliberate way. Whereas direct defined means: straightforward; frank; candid, without intervening influences, factors or filters. Why beat around the bush if you could simply say what you are thinking? Why lie to your friends because you might upset them?

Why I think it's important to be direct:
- it's honest, authentic and truthful
- respect for others by being truthful
- saves time, energy and in certain situations money too
- you make yourself more vulnerable by being direct, but it's also more intimate 

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Free Yourself by being direct - The Rude German

I think we can all agree that this will never stop and 10 years later people will still call me the 'rude German'. However, for this blog post, I had a little look on Google and stumbled upon a post called "How to tell when Germans are really being rude versus just being German". A bit of an offensive title in a way but anyway; some of the comments on that post are actually disgusting. The post mainly discusses different cultures and how people are not open to accepting that Germany is a direct culture whereas England is all about pleasing others and then stamp everyone as rude which is clearly an overreaction.


Read some of my, let's call it, favourite comments:


'Nevertheless Germans seem to have a very hard time interacting with people from other cultures either in Germany or abroad and seem to have a very disturbed notion of their rights and obligations when dealing with other people.' - and apparently I'm rude ...
'I was brainwashed by Germans on how bad French people are before moving there' - Ehm, what? You can only laugh about this one


'I guess European think that smiling means that you are being unsincere…so, being serious and cold means that you are a sincere person? C’mon!' - this is a good one, apparently Germans think by smiling when saying something rude it makes it okay, alright then

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Outfit Details

Dress: Missguided
Cardigan: Primark
Mules: Dorothy Perkins - similar Marks and Spencers
Bag: Love Moschino


A massive thank you to my favourite Instagram buddy, Victoria for taking these stunning photos xoxo 





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5 Tips to overcome the bloggers/writing block - no more writer's block! 

That dreaded feeling when you sit down, get everything ready to write a new blog post but nothing happens- guess it had to happen one day, right? The last few weeks I felt a bit demotivated and couldn't quite put my finger on it. Where has that creative spark gone? The one that usually doesn't let me sleep at night because my brain won't stop coming up with new blog post ideas? I expected it to happen at some point, considering that for the last few months I published two blog posts a week. But once it did happen I felt so useless, a full-time blogger who couldn't blog? The pressure of regularly producing entertaining blog posts had gotten to me - I was getting worried which lead to me not focusing. Funny enough, it took me a week just to write this.

But to tackle this issue I have come up with 5 Tips that helped me to overcome the writer's/bloggers block issue; read them below.


My favourite one shoulder blouses: 



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5 Tips and Tricks to overcome the bloggers/writing block. 


For me, the main issue was to recognise that I had put myself under a lot of pressure; the pressure of delivering high-quality content every week. Once the cause is clear you can work on a solution.


1. Step away and take a break
I was sitting on my laptop trying to write a post for good 3 hours. In that time I wrote one sentence, ONE SENTENCE only. There was clearly no point in continuing this disaster blog post, so I instead turned my mac off, got my camera and took some photos. Tackling my writer's block with another creative task was my way of overcoming it. I have always been a very creative person, it's my way of letting off steam. So when I felt a little bit overwhelmed with my regular blogging I decided to take a 7-day break and just took photos. I went out to just be creative without the pressure of having to deliver content. My problem was to remember why I started this again, which was for my personal reason and not just to deliver blog posts.

If you are feeling the same way as me, just take some time off. I know it's hard to do when blogging is your job, but at the end of the day don't you rather have high-quality content instead of some half decent stuff?


2. Eliminate distractions
I get so easily distracted, especially when I work by myself. I'm one of those people who work best when surrounded by people. However, that is not always going to be possible so I instead turn off my phone and use my iPad to stream Tv shows. I always need a sound playing in the background when I work alone to keep me going, whether it's Uni work or a blog post.

Whatever your distractions are, eliminate them and find something that helps you work. In my case it's TV. I actually always do the opposite language of what I'm writing, so when I'm writing in English I would watch German Tv and vice versa. 


3. Change your writing location
I usually sit on my bed to do my work, however, I sometimes like to switch things up and go to a coffee shop instead - so stereotypical right, aha? A change of scenery can do wonders to your creative spark; it does to me! 


4. Find a topic you are passionate about
You know that feeling when you are writing about a topic that needs to be covered but maybe doesn't spark your creativity as much? Take a break from that one and instead find a topic that gets you flowing. Once you start writing about a topic that really passionates everything else will just fall into place. 


5. Don't start writing and think 'this must be amazing'
Nothing that stops me more than sitting down and thinking to myself' 'this better be amazing'. Remind yourself that not every piece you will publish will be the best piece you've ever written; lift the pressure by removing the pressure.

I like to write for myself, it makes me feel good. Not every piece has to be Harry Potter Standards and once I realised that my block was gone and this is the result.

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Outfit Details:

Top: Pretty Lavish
Skirt: Missguided
Shoes: New Look
Bag: Zara
Sunglasses: Zara
Belt: H&M


A massive thank you to the talented Ollie Burton for taking these stunning photos xoxo 




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