Shelley Morecroft

A Petite Fashion Blog.

'Taking an image, freezing a moment reveals how rich reality truly is.'

Photographs have this fantastic gift that allows us to look back on old days and nostalgia over them. It reminds us of good times, brings back memories and allows us to hold on to moments through a single picture. I got my first Spice Girls-themed Polaroid when I was 7 and have not stopped loving Photography ever since. Years later I got my first digital camera, and then I did the jump and purchased my very own DSLR when I was 18, the Canon 6D, or called Gina. She has been a faithful companion in the last years until I got myself a second body, an Olympus OMD 10, called Olivia for when I need a more compact camera - (In Germany Camera is a feminine word).

It was my mum's birthday a few weeks ago and special days like that remind me of how much I love looking through olf photobooks. Seeing my parent's crazy hairstyles from the 80s and the flared jeans I used to wear in the 90s is what memories are all about. Without these photos, I would have never remembered my mum's red hair or the birthday parties at McDonald's or when my brother had his first nosebleed after a football accident - yes, the first thing my dad did was to get the camera.

Everything is digital these days, I actually cannot remember the last time I received a letter because even my bank statements are now online to view. But sometimes looking at photos in a scrapbook or flipping through a photo album can be more meaningful than to press next on a keyboard and this is when Jessops comes in handy.  


“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” 


Jessops recently re-opened a new Store in Nottingham, and I was lucky enough to attend the first opening party and was shown around the store by one of their lovely staff members. Jessops has always been my go-to shop for camera equipment and advice, however, on that day I discovered an entirely new side to it.  Jessops is more than just a camera shop. It should be our destination to keep memories alive through photographs. 

Jessops offers a variety of photo services, that can be done in-store or online. The one that really captured my eye was the high-quality photo book. I immediately dreamed about the photo book I would create once I finish travelling America; it would be filled with the most significant moments, proudest captures and breathtaking views. The reason why I'm so excited about the photobook is that I will be able to share it with everyone. My great-grandad who's eyesight isn't the best anymore and who doesn't use Facebook will be able to look through the album and see the great adventure I experienced. The book will bring us all closer together. I will be able to sit down with my boyfriend months, and even years later and flip through the pages to re-experience the trip of our lifetime.

The Jessops photo service makes it possible. However, if photobooks aren't for you they have many other options available such as personalised mugs, phone cases and pillows. All of which are of high-quality and make for cute presents. My sisters birthday is in a month and I got her a 'selfie' book and will get her a personalised pillow with our faces on - how perfect, right? 


“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.” — Aaron Siskind


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PR Disclaimer:  This post was sponsored by Jessops, however, all my views are my own. 

 The ugly truth about jealousy in the Blogging Community 

We girls are special creatures. We will eye up designer bags from girls walking past us and wonder why we can't afford it, we compare us to the models in magazines and get upset because of our thigh fat. We get jealous all the time because of silly things like these, but within the blogging community it's all a step further: your 'blogging friends' will take every opportunity to badmouth you, they get mad when you get a cooperation and they don't and they will question your likes/followers authenticity to other bloggers.

When I first started like a year and a half ago I never experienced any hate, instead, I felt like a new member being allowed into the family. But as time passes people are showing their true colours and most of your 'blogging friends' will take every opportunity to harm your career. People want more because they see what others have. They stop dreaming or having ambitious and instead get overpowered with jealousy. Blogging is competitive. But competition can be healthy; I use it to create better content and to grow my brand, not to put others down.

I've had an incredible blogging journey so far and am thrilled with everything that I have experienced and yes, there are still things that I would like to accomplish & yes, some of my friends have already experienced those. However, that doesn't give me the right to trash them. Nothing gives me the right to trash them. All it does is to show what kind of a person they are.


Don't compare your chapter 1 with someone else's chapter 20.  


We are talking about social media here. The place where we can all pretend to be someone else. We never really know other people just because we read their blog or like their photos. You can't form a full opinion of a person whom you haven't even meet in real life. Everyone on the internet shows their best side; not the one in bed with old leggings, unwashed hair and with the electric blanket on. No one wants to see that, trust me. We aren't all as perfect as we seem online and we never know what happens or how someone feels once they put the phone down.

Don't let jealousy overtake you. Don't sabotage someone's reputation because you didn't get a campaign but they did. We are all human beings with feelings and just because you are hating on someone online doesn't make it okay.

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what to wear valentines day, what to wear valentines, valentines day, valentines, london blogger, london petite blogger, new look fashion, new look

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What to wear this Valentines to feel your best with New Look Fashion 

Whether you celebrate with your friends, partner or don't do anything at all. Valentines is all about feeling your best, acknowledging Love and eating chocolate. So, whatever your plans will be on February the 14th, own it in a stunning outfit and some sexy lingerie underneath - I mean, after all, isn't that what Valentines is about? 

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Treat yourself this Valentines and say bye to cheesy outfits, but instead buy pieces that will transform you and can be worn again. Buy smart and remember the colour red


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How to nail your Valentines Outfit this year 

I love being me because there is only of me - as cheesy as it may sound. But there is only one Shelley; only one of me that is as outgoing, bubbly and straightforward as I am. Valentines is a day about love, but not just about loving others but also yourself. Fashion for me is all about feeling amazing and giving myself confidence in what I wear.  This Valentines I challenge everyone to go out and buy themselves at least one piece that will make them feel sexy, confident and just beautiful.

I have found the perfect Outfit that couldn't be more me at New Look: an oversized cardigan, a floaty and very flattering dress combined with a pair of barely-there-heels and a cute, little bag. Bit of colour blocking going on as well, as I love to mix red and pink tones.


A confident woman is a sexy woman.

I'll be spending my Valentine's watching my boyfriend play football at first to then open a bottle of wine and have some chocolate later on - we've already done the fancy dinner a few days before and yes, he loved my outfit. Not just because it was a cute outfit, but mainly because of how it made me feel. I felt confident which immediately showed through and made me look even better. Consider New Look this Valentine's Day for your outfit choice as it offers amazing quality, cute designs and all that for great prices - what more could you want? 

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Outfit Details

Cardigan (I got a size M for an oversized look)
Shoes (these are super comfy!)
Bag (comes in 6 colours and only £12,99).

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PR Disclaimer:  I use rewardstyle, read here how it works. This post was written in collaboration with New Look Fashion. However, all my views are my own. 

Payday haul on WearAll - my favourite picks

Shopping is my therapy, my cardio. Shopping is everything and shopping makes me happy - it's that simple. Searching the internet for best deals, the cutest tops and sexy dresses is sometimes not that easy so I'm doing it for you; you are welcome!

WearAll is a brand that I recently discovered which has everything; from good quality to good priced clothes and I went a tad OTT and ordered myself some cute pieces. I mean, how could I not? It's January, I detoxed my wardrobe and I, therefore, have space again.

I picked a selection of dresses and tops from WearAll that I know will get a lot of wear this year. Personally, jumper dresses are my absolute favourite. They are cosy, sexy and look incredible styled with over the knee boots. Same goes with blazer dresses; how classy and stunning do they look, please? As you can also see I clearly have an obsession with checked patterns and frill, but it's just too cute! Lastly, look who is now into mustard colour. Never thought it would suit me, but now I love it - it's a colour that goes so well styled with an all-black outfit. 

Outfit Details:

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My life with IBS 

I was diagnosed 6 years ago with the somewhat generic IBS, after nearly 10 months of running from one doctor to another. Don't get me wrong, I was happy it wasn't anything more sinister than IBS, but it's an awkward condition. Once I was diagnosed, they put me on a few tablets and told me to figure out myself how to deal with it. I was just over 18 I think; I wanted to go out and have fun, but instead, I felt nauseous all day and sometimes went days without eating at all and always worried if there will be a bathroom nearby. The smell of certain foods would make me sick, and I'd lose my appetite, wrong food would trigger horrendous pain, and I spent my 19th birthday nearly throwing up at a restaurant because the smell of fajitas next to me trigged it. 6 years on and my symptoms are still there, but more settle and I now understand a bit better how to live with it. But it has taken me all these years to get to this stage, where I can say that it's no longer controlling my everyday move. I still have bad days, still don't like the smell of fajitas, but at least I know what to do once it's triggered and how to help myself now.

I have cut out lactose except for the odd meals here and there (and of course chocolate), I instead only drink A2 milk and have coffee with soya milk occasionally - yes, I am that person who sometimes brings their own milk to a coffee meeting. I cut down gluten and removed all 'diet' drinks such as diet coke, for example, as that is the WORST. It might save you a few calories but won't help your stomach, trust me - full fat is the only option, unfortunately. I also don't eat toast and instead opt for sourdough or rye bread; which is my favourite by the way!

IBS will always be part of me, I can see the effects it has on my body on a daily basis. But at the end of the day, that diagnosis could have been much worse. Managing IBS isn't easy, especially at the beginning and for me having to tell people I have digestive issues made me feel embarrassed and uncomfortable - but there is nothing to hide or be embarrassed off.  It would put more pressure on me which lead to it being triggered as IBS is not a fan of stress. It's ludicrous actually. Now that I've stopped making excuses for it certain situations are much easier to handle, and people understand it better, too.

Keeping a food diary was so important and helpful to get better sooner; I really wish someone would have told me to start it earlier on. Although, I do go weeks with being able to eat chocolate fine and the next day it will make me feel nauseous. But that's just the awkwardness that comes with IBS for me, unfortunately. We all experience it differently, there is no set rule on how to act or what to do. But what I can give you is an idea of what helped me, what I eat and definitely don't eat - let me introduce a new category on the blog with this post.  

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