Shelley Morecroft

A Petite Fashion Blog.

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How Bloggers can support each other || peace, not war. 

The 'Blogging Twitter World' has turned so toxic over the last few months. From people accusing each other of using bots, going that far to calling other bloggers escorts and just treating each other with such disrespect. What happened to the once so supporting community that helped me grow as a blogger? Instead now I'm afraid to say something wrong, it's like if people are looking for reasons to attack each other. We can't all get along, that's life, what happened to live and let live?


“I want to be around people that do things. I don’t want to be around people anymore that judge or talk about what people do. I want to be around people that dream and support and do things.” 


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How Bloggers Can Support Each Other: 


Stop the jealousy and bitterness.
Some bloggers get amazing opportunities given and yes sometimes it doesn't seem fair, but they have worked hard for it. We all do and we all deserve to get these jobs. Your time will come, be patient and don't turn into a jealous person who hates on everyone - don't be a keyboard warrior or online troll.

If you see someone do an amazing collaboration why not congratulate them instead? Be nice, spread some positivity and encouragement instead of putting them down.

Be kind, encourage and support.
Don't bring others down. Just don't be that person.

Engage with other followers, congratulate them on jobs.
As mentioned above why not be so kind and spread love to those who manage to grab themselves some pretty amazing campaigns. Personally, I am super happy when I see my favourite bloggers work with big brands - like yess, you've made it and I'm so happy to see it!

Those kind of reactions are less these days. Instead, people turn to Twitter and complain as to why someone else got the campaigns and accuse them of ridiculous things. I am so done of having to worry about liking a photo at 2 am because I might get accused of using a bot and that's genuinely how far it has come now. People are ready to attack, regarding real 'proof' or not which can be frightening. This will obviously sound really silly to some, but if you are trying to make a career online anything as 'small' as that can ruin it.  

Go that extra mile.
If someone needs help with something go that extra mile. It will pay off - good karma.

Just don't be a dick.
Simple. Just don't a dick. 

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This may come off super negative, but we us bloggers are slowly ruining our own industry if we continue to attack each other. Brands or agencies wouldn't want to 'buy' into this and jump the step of influencer marketing and continue using old methods. We should stick together and show them how awesome bloggers are, what we can do and how beneficial influencer marketing really is. But for that, we need to be nice, kind and respectful to each other. 

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A perfect weekend in Milan  - Italy's Fashion Capital 

Last week my boyfriend and I booked a very spontaneous trip to Milan and jetted off only 3 days later. Milan has always been on my bucket list and it did not disappoint. The weather was beautiful, the food delicious and the architecture just gorgeous.

I have already fallen in love with Rome so I knew Milan was gonna be a treat - next will be Florence! However, Milan is a very underrated city whereas I think it can make for a perfect city break. The city centre is beautiful, the restaurants are stunning and well the shopping is just something else.

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Milan, for me, is a city of discovery. You can find some amazing gardens behind some great houses; I also love finding beautiful galleries and incredible shops, but you have to explore. And the food is amazing.

Francisco Costa



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The Fashion Quarter in Milan

It's no surprise that I'm a shopping lover so exploring the streets of the Fashion Quarter must have been my highlight of the trip. But don't let the shops distract you and remember that Milan has way more to offer than Gucci, Chanel and Prada.

But back to Fashion now. The list of shops is endless and the best of the best can be found within the Quadrilatero d’Oro (which translates as the ‘rectangle of gold’). It's the place that is home to Gucci's flagship store, Armani's restaurant in the actual store and Yacht companies trying to sell their most luxurious holiday packages to you on the corners of the streets.

Make sure to plan in extra time if you want to do some shopping because there is one store window after another that will 'speak to you'. 


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Next trip will be Germany in 3 weeks which makes it our 6th holiday in less than 12 months.


wanderlust -

deep uncontrollable desire to hit the road and travel, by whatever means desired, to explore and enjoy the world. 


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London Restaurant Guide - Aubaine Selfridges, Oxford Street. 


A restaurant situated in the heart of the shoe department, in between Gucci, Prada and Chanel? If you visit Selfridges located on Oxford Street you can do both - indulging in luxury shopping and finishing the trip at the french restaurant Aubaine. 

Aubaine offers breakfast, lunch and dinner options which include a light day menu and can be finished with delicious patisseries. The menu offers anything from superfood salads to spaghetti with lobster or steaks. 

The interior is designed to resemble a Hamptons Beach House and doesn't disappoint. It's the perfect restaurant for a quick fix, long 3-course meal or a short break in between shopping.  

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Customer Reviews

"Aubaine is the perfect place to take a break from a hard day's shopping! The restaurant is always packed, and in my opinion, is the best in Selfridge's. The food is very good, the home-made bread wets the appetite well, and the main-courses themselves are very healthy and light.  In particular, the fish dishes are consistently fantastic.  The staff are always friendly and attentive; they are also experts of the fantastic wine menu and are always able to recommend a great pairing with your food. 

If in the area, definitely visit Aubaine. "

Alex Pettinga. 


"A good french restaurant located inside Selfridges at the 2nd floor .. Place is a nice and the important part is the well served and delicious food they offer spaghetti with lobster also the mussels were amazing ...recommended :) "


Ahmed A. 
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Living in London never gets boring.

I've officially been living in London for a year now and the thought of moving back to Birmingham for Uni is more than a little upsetting. My lists of restaurants and places to visit is still endless and considering that my stay is soon coming to an end I'll have to be fast!

One place that's been on my list for a while now is the french restaurant Aubaine located on the second floor in Selfridges. It's one of the most beautiful places I have ever seen and the food was superb. It certainly did not disappoint in flavours or presentation - just beautiful. As expected with a french restaurant the wine selection is just as good. 


My pick: Goats Cheese on Sourdough Bread, with roasted walnuts, accompanied with apples and grapes on a bed of salad leaves.

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How to style a Trench Coat || The Jack Wills Edit. 


If there is one staple piece we all need in our wardrobe this season it's the Trench coat. The all-time classic has made a comeback and is bigger than ever this year. To me, the timeless classic beige a la Burberry Trench Coat will always be a staple piece and must-have - The Trench Coat is the kind of a piece that will make any women, no matter what age, look chic and smart without having to try. 

We take a closer look at the history of the (actually) iconic British design, why it’s still as relevant today as it was at the time of its invention and how to wear it in a contemporary context. Whether you’re looking for tips on how to style your trench coat or just how to make that essential outerwear investment, we’d suggest you keep scrolling down. 

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Too often in fashion, the words ‘timeless’ and ‘iconic’ are bandied around to describe the pieces that appear on our wish lists each season. However, one such piece wholly deserves both accolades and that is the trench coat. After standing strong for more than 100 years, it has remained largely unchanged as a garment with distinctive double-breasted button fastening, wide lapels, belted waist and cuffs, epaulettes and storm flaps. With limitless ways to wear it and seasonal updates of new fabrics and fresh colours keeping things interesting, the design is always underpinned by the original military aesthetic and the classic honey-beige, black and navy offerings remain.

THE HISTORY OF THE TRENCH

The trench’s history dates back to its invention in the 1850s, but it was at the turn of the 20th century that it became the indispensable civilian piece of outerwear it is today. Thomas Burberry, the founder of what is now the global British fashion house, developed a water-repellent cotton gabardine fabric in 1879. The cloth was used in a design for an army officer’s raincoat that he submitted to the United Kingdom War Office in 1901. During WWI, the coat shielded military officers from the unrelenting weather as well as the mud in the trenches; this is where the overcoat adopted its name. Beloved by officers for its weather-proof qualities and functional design, it soon became popular with male and female civilians after the war ended – and the modern trench was born.
Over the years it became more and more popular, entering the fashion hall of fame on the backs of 60s sirens – like Brigitte Bardot, Marilyn Monroe and Twiggy – and later Jackie O and Audrey Hepburn. All of these incredibly famous women adopted the originally masculine style as their own. The design was slimmed down and simplified over the years - no longer required to be worn over another warmer coat or for the military function it once served - and its place in fashion was cemented. Now a staple in the wardrobe of influential figures such as Kate Moss, Cara Delevingne, Alexa Chung and the Duchess of Cambridge, among countless others, it’s easy to see why this century-old outer layer is here to stay.


Shop The Trend Here. 


HOW TO WEAR IT NOW

With the ability to be styled with almost anything, it’s no surprise that the trench coat has transcended every season. While a waterproof jacket is a requirement, only the trench can fit the bill of looking just as chic with sharp tailoring as it does with rolled jeans, sneakers and your favourite vintage tee. Offering just the right amount of protection from the elements without the sacrificing any of your style points, throwing on a trench is never a bad idea. But which style is right for you?


The Classic

The Duncombe is ’ most classic trench coat, with the essential elements all intact. Choose from this season’s fresh pink or one of the neutral tones – stone and navy – and wear the double-breasted style with anything and everything.
The most versatile piece in your outwear armoury, a classic trench coat is at home over a suit or with your most sophisticated looks. It’s also at home over tea dresses and boots when the unpredictable festival weather calls for it. Or you might choose to really dress it down with a sportswear twist or ripped jeans – there’s a reason it’s been a favourite of everyone from Emma Watson to Kurt Cobain.


The Swing

For the 
Dollyhill, we’ve taken the swing coat shape made popular in the 1950s, and incorporated features from the trench – a style 100 years its senior. The perfect marriage of classic and contemporary, the shades of pale powder blue or signature stone allow us to focus on the detail that makes this coat unique. Double breasted with storm flaps and a large collar, the hybrid of pretty details – like the tie cuff straps, pleated back and swing shape – make its styling possibilities vast.
The super versatile Dollyhill doesn’t have any issue with being styled like a classic trench; worn over simple summer dresses or a modern androgynous ensemble, this coat really speaks for itself. Let it elevate your look.
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THE CROP
If you prefer your jackets short, this modern imagining of the trench will tick your box. Again taking cues from our classic Duncombe trench coat, the 
Hathershaw retains the double breasted style and features like the belted waist and cuffs, wide lapels, storm and gun flaps – everything but the trench coat’s length.

The cropped silhouette is perfect for wearing in the summer months when the weather-wicking properties are less necessary. It also gives the illusion of elongated legs and body, which is rarely an unwelcome outcome. Its modern look affords it greater licence to be teamed with more casual wardrobe pieces. Whether it’s jeans and cropped knits, leggings and sportswear, or summer playsuits, this classic style you can have fun with. 


TRENCH TIPSIt’s firmly established by now (we hope) that the trench, whichever style you choose, is prepped to be your go-to, wear-with-everything outerwear essential. You could be of the persuasion to just throw it on as you head out the door, knowingly assured that this tried and tested pieces, in fact, foolproof and you’ll look good no matter what. Or you could be the kind to have one in every colour, every shape, just to ensure that each time you finish your look it is the epitome of perfection and the “wearing black with navy” conundrum can be avoided at all costs. Most of us are somewhere in between. 

From unstudied nonchalance to unabashed prim and proper elegance, we’ve listed our favourite trench coat styling tips. Pick one, pick none, mix them all up; how to wear your trench is up to you.  


SIMPLY TIMELESS
We already said that the trench was deserving of the label “timeless” and you will be safe in the knowledge that wearing your coat with simple pieces will never go out of style. Think a plain white tee tucked into high-waisted denim, with plimsolls or heels depending if it’s daytime or date night dressing. Or go with a crisp shirt with slim trousers and a leather bag over your shoulder for a style that demands attention.
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UNDONE PERFECTION 
We weren’t lying when we said it was versatile. A classic trench can go from pristine to carefree with a roll of the sleeve. Loosely belted around the waist or just on the back, your outfit underneath should be worn-in and relaxed. 



Wearing your trench oversized adds to the sense of nonchalance. Wear it open or slipping off the shoulder, using the belt to accentuate the waist, play with proportion and keep things in place. Throw a slouchy leather bag over your arm to finish the look.

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IN BUSINESS


Give some life to your business wardrobe with a modern take on the power-dressing trench. Think new shapes, like a swing style or updated silhouettes, to add interest to your dress code and update your look. Coordinate with black on black and let the detail do the talking, or stand out in lighter tones and colours that will turn office heads. 


 COLOUR UP
Wartime trench coats were made with function and discretion in mind. Function remains, but bold hues make being discreet less appealing, or necessary. With pale powder pinks and blues, or brighter pops of colour, the last thing you put on is definitely the first thing people will notice. 

Keep your outfit simple with Breton stripes and simple knits, or coordinate the coat with colour blocking separates or tonal prints, letting the colour on the outside complement or contrast what lies beneath. 
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SUMMER SUN 
There will (hopefully) be days in the summer where no coat is required, but for the rest, a light trench is a perfect accompaniment to your laid-back summer look. 
Worn with denim (or any) shorts, a knee-length trench will elongate your legs and give a mismatched charm. Team with a delicate summer top, flats and your choice of sun-drenched location.

ON THE TOWN TRENCH
Trench coats aren’t just for daylight hours. Dark and dancefloor-ready, your night out getup is always at risk of not having the right outerwear to take you from door to door. We’ve all been there, right?

In black or beige, your trench will look as great over a short dress as it does with everything else. Tie the belt and grab your favourite clutch; that “what coat to wear” conundrum will be a thing of the past.  


*this post is in collaboration with Jack Wills. 
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