A Petite Fashion Blog.

Monday, 28 November 2016

House Of Fraser SS17 Press Day.

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Living the Dream at the House Of Fraser SS17 Press Day. The place where everyone wants to be. 

I recently had the opportunity to attend quite a few Press Days of well named Brands such as Next and House of Frasier and it's so exciting walking through a beautiful venue and looking at pieces that aren't out yet - I always feel so privileged, thrilled and just happy being in such a position. 

The venue for the House of Fraser press day was also at One Marylebone and like I mentioned before (and so many times on Instagram) it's one magical place. So if you ever get the chance to go there and be able to experience it for yourself then please do.
The event was divided into different sections, such as interior, sportswear, women and men clothing. They also had a makeup - and hairbar, super delicious and fresh smoothies and champagne. 

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  Interior

Anything grey, interior related, is currently my weakness so you can imagine my excitement when I saw everything was exactly my taste. It was basically a Pinterest dream come true and completely mesmerised me, like why couldn't I move in and sleep in a different corner every night?

The House of Fraser team did so well because everything was so well thought through and nothing was missing. From candles to fresh flowers and just everything. I actually had a little Carrie Bradshaw moment, the one when she and Big found their dream apartment and she instantly knew that was the one? I kinda felt like that when I saw the two armchairs and the silver table (picture above).

I was basically swept off my feet and once I was back on earth I went upstairs and had a look at the clothing section. 
 

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The Women Collection

 Once I was upstairs I noticed quite a few key trend such as bomber jackets, prints and neutral colours. To be honest, summer is the season of tropical prints so I'm quite happy to know that House of Fraser will be able to satisfy my needs for bold patterns and vibrant colours and is bringing back the trend of 'Dad Shirts' for guys too. 

I also loved the amount of embellishment I saw in combination with neutral and pastel tones. There was this one bomber jacket actually, yes bomber jackets are still going to be super trendy and will be bigger and better than ever, and I was immediately in love with it. I will be checking weekly in February to make sure I won't miss it, as it's the perfect combination of casual and elegant.

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