A Petite Fashion Blog.

Monday, 18 September 2017

Blogger Ambassadorships - Yes or No?

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Blogger Ambassadorships - Underminding a bloggers value or a killer marketing strategy? 

In the past few weeks, I've noticed a few bloggers talk negatively about certain brand ambassadorships on Twitter and it got me thinking. I have recently been picked as one of Boux Avenue's brand ambassadors and their contract was standard and amazing. No loopholes and they value me and my work, which is the most important factor in an ongoing partnership. It's the kind of ambassadorship that I could only dream of having; it inspires me to create beautiful content and strengthened the belief I have in my own work.

However, the issue I have is when brands don't value our work. When they expect a ridiculous amount of content each month for little or no payment or just a few products in exchange. When bloggers agree to these Terms and Conditions they shape a path that will make it impossible for bloggers to be taken seriously. Don't be so naive, read the small print or ask a friend to read over it. Partnerships like these won't help you, all you do is give the brand content they can use for free. They will use your images to promote their products for FREE; images that should cost them. We have an amazing community that is supportive and hard-working, don't undermine us. Every time a blogger accepts a low offer they will prove to the brand that they don't have to change their proposal. It doesn't matter to them if one person turns it down as they will find someone else who hasn't yet understood the meaning of value.

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Blogger Ambassadorships if done right can be a killer strategy to get your brand out there with fantastic content; if a brand respects our work both parties will benefit from it. New Look, for example, has an amazing ambassador programme. They not only pay their influencers but also give them vouchers every month to purchase their own clothes. They let the influencer have the creative freedom. Accepting a bad proposal reflects badly on every blogger; it decreases the value for us all as we are one community.

Work hard and wait for the good offers, don't sell yourself out. 


Dress: Shein
Earrings: similar H and M





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4 comments

  1. I am forever getting offered these and I am just not impressed by them like you said they want you to promote their products for them to use for content for FREE. No thanks!! x

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  2. I'd only consider an ambassadorship if it worked for me. Definitely agree about being patient for opportunities to arise. Good luck with your Boux Avenue venture.

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  3. Love this post and agree with everything you're saying! There's definitely things I accepted when I first started blogging that I look back on and just think 'why did I do that for nothing?!'. But it was all new and exciting and I just didn't value my own work enough. Everyone needs to know their worth! X

    heart-autumn.co.uk

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  4. Totally agree with what you're saying! It's hard to say if all ambassadorships are good or bad, but being aware is the most important!

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